46 SEPTEMBER 2017 MARIN
MADE BY MARIN
MAN Y PEOPLE HAVE their “million- dollar idea,” the vision of something that will forever change not only their lives, but also the lives of count- less others. Sean Wittenberg (below,
In Marin / CURRENTS
left) and Bryan Boches, who grew up next door to each
other in Corte Madera, had such a thought with their
on-the-spot mercury-testing technology for harvested
tuna. PHILOSOPHY The concept was hatched when
Boches’ wife was pregnant and for safety reasons
needed to forgo the readily available protein-rich
fish. Tuna, the top-selling canned fish for many years,
had fallen to number three recently, mostly due to
consumer concerns about high levels of mercury. So
Wittenberg, Boches and business partners created
a technology for instantly testing tuna for mercury
while the fish was being inspected at market. The men
were convinced this breakthrough would be bought
hook, line and sinker by the canned tuna companies,
Safe Catch. THE SCOOP Safe Catch offers six flavors
of naturally seasoned “elite” tuna, as well as canned
albacore and tuna in a pouch. All products are sustain-
ably caught, are additive- and filler-free, and have the
lowest mercury levels of any brand. BEYOND MARIN
Sausalito-based Safe Catch sells its products in over
5,000 stores nationally and is the fastest-growing
shelf-stable seafood company in the United States.
WHAT THEY SAY “Every day you vote when you go
buy something in the store,” Boches says. “Marin is
a great place to be because people are interested and
want to know — food is the next internet. There is a lot
of innovation in food technology and so much ground
to run here.” safecatch.com KASIA PA WLO WSKA
• More than 1 million fish tested.
• 1 in 3 fish it inspects don’t pass
the mercury test.
• Fish go through a 3-step check:
quality, sustainability, purity.
• Mercury “bioaccumulates”
in the larger predators, making
them riskier to eat.
• Northern Pacific Ocean
mercury levels have risen
30 percent in 20 years.
• Mercury can affect most of
your organs, especially the
brain, heart, kidneys and gut.