46 OCTOBER 2015 MARIN
MADE BY MARIN
lilah b.
CRADLING A SLEEK, white compact from lilah b. in your palm is akin to finding a lucky pebble. Small but surprisingly weighty (the compacts, not their contents), lilah b. products excel in both form and function, packing moisturizing, high- intensity lip and cheek color, eye color, foundation and bronzer — each crafted from earthy ingredients including aloe and agar, an algae derivative — into magnetized pots reminiscent of sea-polished stones. The Sausalito-based company was launched
earlier this year by Cheryl Yannotti Foland, who spent more than a decade advising beauty
brands and found that despite the endless supply of products at her disposal, she always
returned to a favored few. “With lilah b., I’ve tried to create an innovative, high-performance
collection that allows women to achieve a finished look with fewer products — making beauty
simple,” she says. With buildable lip colors that act more like stains than balms and a range of
luminous, light weight pressed-powder foundations, a few of these pretty pebbles may be all
you need in your makeup bag. PHILOSOPHY The brand’s pristine packaging echoes its refreshingly pure composition — each product is free of parabens, sulfates, synthetic fragrances and
phthalates. Simplicity in both design and formula represent lilah b.’s overarching message:
in an increasingly cluttered world, your beauty routine can and should be easy, even mindful,
with a pared-down collection of options that enhance your natural look without harsh additives. THE SCOOP The streamlined, well-edited collection includes the Divine Duo lip and
cheek color, Flawless Finish pressed powder, the Bronzed Beauty bronzer duo and the Palette
Perfection Eye Quad, each contained in stone-inspired compacts. Prices for the little treasures
— as well as the specially designed retractable brushes — range from $42 to $48. BEYOND
MARIN Beginning this fall, lilah b. will be available at Napa Valley’s luxurious Meadowood
Spa, the first resort to carry the products. WHAT THE Y SAY “I have a true passion for beauty
and, using the skills I’ve learned over the years, decided to build my own beauty brand,” says
Yannotti Foland. “In an already cluttered space, I drew inspiration from my recently simplified and all-around healthier lifestyle.” lilahbeauty.com CALIN VAN PARIS
In Marin / CURRENTS
PALETTE PERFECTION
E YE QUADS IN B.
FABULOUS, $58
Cheryl Yannotti Foland
FLAWLESS FINISH
FOUNDATION IN
B. ORIGINAL, $48
CREASE BRUSH
#4, $30; E YE/LIP
LINER #5, $28
DIVINE DUO IN B.
MEMORABLE, $46
The Sausalito Office
