PROMOTION
adlib MARIN ADVERTISERS SPEAK UP
Eric Ziedrich,
president of Hudson
Street Design of Marin
Hudson Street Design of Marin is
one of three HLC Incorporated
(Healdsburg Lumber Company)
home design showrooms. Our
other showroom locations are
Napa and Healdsburg. Hudson
Street’s product lines include
windows, doors, window
coverings, kitchen/bath cabinetry,
specialty hardware, plumbing
fixtures and more. Hudson Street Design of Marin displays a wide variety
of home products in the largest showroom in the greater Bay Area.
How and when did HLC move into Marin County?
In 2009, HLC was struggling like everyone in the construction and housing
industries. Rather than continue to shrink, the HLC management team
explored expansion opportunities. A competing window company, the
Window Warehouse in Corte Madera, was available and in 2010 was
purchased by HLC and became the second location for us.
How did your business come to be?
HLC Incorporated started in 1876 as a small-town building material yard
providing lumber, coal, and agricultural products to the greater Sonoma
County market. It ebbed and flowed with the economic cycles, surviving
the Great Depression barely, and then grew slowly and methodically
throughout the 1900s, always focused on high-quality products and top-
notch service.
What is your business philosophy?
We feel that we have an obligation to continually strive to offer the
highest levels of technical expertise combined with the finest-quality
products available in the industry. We accept the role and responsibility
of providing architects, owners and contractors with the information and
tools necessary to help make their projects as smooth and seamless as
is humanly possible.
Which product or service is your favorite?
The one that performs as expected and meets all of a customer’s needs.
Is there something about your business that isn’t widely known?
We don’t simply supply product. We have kitchen/bath design
professionals at each showroom location who can provide hourly
consultations for design, color, product specifications, space planning and
much more. We also have service technicians to support our customers
after the sale. We are proudly not a “big box” operation.
HUDSON STREET DESIGN OF MARIN, 3773 REDWOOD HIGHWAY, SAN
RAFAEL, 415.924.8300, HLC-INC.COM, EZIEDRICH@HLC-INC.COM
Sarah Godsey, owner of Bluestone Main
Located in picturesque downtown Petaluma, Bluestone Main is a furniture
and home accessories store that conveys a lifestyle of comfort, grace,
beauty and elegance. Housed in a historic building, Bluestone Main
features the Ralph Lauren Home Collection, Hancock & Moore and Baker.
Also featured is the Simon Pearce Glassware Collection and carefully
selected accessories to bring warmth and style to any home.
Briefly describe your business philosophy.
I believe in the accessibility of beauty, style and comfort for everyone and
that there are things you can do with your home to enhance your life. I try
to show people the possibilities.
What is your competitive edge?
Everything about this business is completely personal to me. I care
tremendously about my customers and the end result must be that they
feel well taken care of.
What do customers want?
Most people want to be inspired. And after that, they want good service.
My job is to make them feel
relaxed so they enjoy their
experience. I like people
to come in and feel a sense
of warmth, like they are in
somebody’s home.
What makes you excel at what
you do?
Because I love design and I care
about people. My professional
background is advertising and
I am the first one to tell you I
am not an interior designer. But
for almost eight years, I have
selected every piece of furniture and accessory for Bluestone Main and
have helped hundreds of people find what they love for their homes.
BLUESTONE MAIN, 120 PETALUMA BOULEVARD, PETALUMA, 707.765.2024,
BLUESTONEMAIN.COM, BLUESTONEMAIN@COMCAST.NET
