A three-day laugh fest
comes to San Francisco.
Cluster ... what? Now in its second year, Clusterfest
is all about bringing the LOLs. A comedy and pop
culture spectacle unlike any other, it’s an immersive
weekend featuring comedians, bands and surprises.
We had a chance to talk to two of the people behind
the event, Steve Raizes (Comedy Central) and
Jonathan Mayers (Superfly). Here’s what they had
to say. June 1– 3, Bill Graham Civic Auditorium and Civic
Center Plaza. clusterfest.com
The name — who thought of it and was it a hard
decision to go with Clusterfest? Jonathan: It was a
collaboration between us and Comedy Central. We
wanted to come up with something that was fun and
catchy. Steve: We were going to go with the name
Fire Fest but that one was already taken. Everything
we do we try to do through the lens of comedy.
How did Clusterfest attract so many big personalities for the second year? What was your talent
selection process like? Jonathan: We did a lot of
explaining, talking about what the first year was
like. It was actually easier for us in the second year
because we had advocates like Jerry Seinfeld, who
told Jon Stewart about the festival.
Why San Francisco? Steve: We looked at four to
five different cities where there was a good comedy
audience and a smart, educated crowd. Having an
indoor/outdoor space was also important. Jonathan:
Superfly is a founder of Outside Lands and we have
offices and staff here, which is helpful, too.
Are there any up-and-comers we should be
looking out for? Steve: All of them. We pride
ourselves at Comedy Central on the talent that we
bring in. In three to five years you’ll be like, “I saw
so-and-so at Clusterfest!”
Who are you most excited to see? Jonathan: Nathan
Fielder, and Bridget Everett and the Tender Moments.
Steve: Desus and Mero, and the Live Reads.
Have you heard Andy Samberg sing? Should we?
Steve: Yes I have, and I think he has the voice of an
angel. I cry when I hear him.