KEEP IT CLEAN
The America’s Cup
Healthy Ocean Project
will have long-lasting
benefits in the Bay Area
and beyond. BY MIMI TOWLE
Cup organizers are looking to leave a legacy that goes beyond fast boats and dramatic finishes. To that end, they have partnered with experts such as ylvia earle, a leading oceanographer, and groups including Marin’s Marine Mammal Center and the Bay institute in san Francisco to create awareness about the urgent issues facing our oceans. “The sport of sailing requires a
You can pledge to do any of the following:
clean and healthy environment, and the san Francisco Bay amphitheater serves as our
inspiration to deliver sustainable event activities,” says Jill savery, head of sustainability
for the america’s Cup. “With everyone’s support we can all enjoy an amazing sporting and
cultural event while protecting natural habitats, wildlife and human health.”
While organizers are promoting the establishment of marine sanctuaries globally,
including just off the san Francisco coast, and serving only sustainable seafood in all of
their dining venues, spectators can also get involved by helping to make aC events zero-
waste affairs. The public can help the Healthy ocean project by making an online pledge
at americascup.com/pledge-blue. The goal is to adopt one form of behavior — big or small
— that benefits the ocean. Last fall thousands of fans made an ocean-friendly pledge.
• Walk, bike or take transit to the event. Online, 511.org/americas
cup has information on transit, biking, ferries and walking to
events that will be updated throughout the summer. Bike valets
will be available on specific race days.
• Keep the bay clean by saying no to straws, plastic grocery bags and
bottles. Bring your own reusable bottle (or buy one in the AC Village
as a cool souvenir). If you must use plastic, be sure to dispose of your
items in conveniently placed recycle stations at event sites.
• Find or start a local beach or bay cleanup and make a day of it;
• Visit the 34th America’s Cup Park or Village stores to purchase
America’s Cup apparel made from recycled plastic. RPE T (
recycled PE T — polyethylene terephthalate) apparel is made from
recycled plastic bottles.
In addition to the zero-waste goal, recyclable pop-up event structures and reduced traffic efforts, the America’s Cup Village and
Park will feature interactive exhibits on ocean health, available
to spectators during racing downtime. With the Cup expected
to draw thousands every day during the summer, event organizers are trying to reach those who feel an affinity with the world’s
oceans and motivate them to act to improve ocean health.