In Marin / CONVERSATION
first. We had very little brand equity when we
opened our little red building at Proof Lab.
When I met with Will Hutchinson, co-owner
of Proof Lab Surf Shop, it was initially to
provide his guests with a cup of coffee while
shopping. But after smelling the salt air, visiting the adjacent nursery, seeing the skate shop
and hearing the sound of music lessons going
on in the background, I just knew this would
be our first retail store. Will looked at me
and said, “I have always wanted to do a coffee
shop here at Proof, but I don’t drink coffee.” I
responded, “Well, I don’t surf — let’s do it!”
Any other endeavors you’re considering getting involved in at the moment? I am very
excited and inspired to learn more about
locally based Conscious Kitchen. I recently
met the founder, Judi Shils, and her passion is
to break the cycle of prepackaged processed
foods that are currently being served to our
kids in schools and transition to healthy
Did you go to business school, take business
classes, or just have a lot of lemonade stands
growing up? I was the first to graduate from
college in my family. I have a bachelor’s from
Northeastern University. My true business
acumen comes from reading Inc. magazine
to make a
invest in a better future.
Invest with Purpose.
Contact Private Ocean Wealth Management
to learn more about ESG investing.
Meet us at privateocean.com/ESG | 415.526.2900