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A SERIES OF white lacquered trays in Serena
Dugan’s studio are emblematic of what she has
come to represent: an understated and seemingly effortless “California chic” that belies her
busy world of designing new textile patterns and
an ever-evolving line of tasteful, environmentally friendly furniture, bedding and clothing.
With her partner Lily Kanter, she leads a team
of 100 people from their Schoonmaker Point
Marina headquarters in Sausalito and scouts out
new retail locations in the U.S.
Each tray, lined up on the large black worktable and on the bookcases along the back wall of
this light-drenched space, represents a distinct
task on her agenda.
One holds a lampshade and some drawings
for Dugan and Kanter’s eponymous Serena &
Lily Los Angeles store, at this time just weeks
from opening. Others hold drawings and fabric
samples related to products in development.
The glossy trays — like the woven-plastic-seated stools at the worktable and the couch
Facing page: Lily Kanter, seated, and Serena Dugan’s eponymous firm Serena & Lily
is headquartered in Sausalito and has West
Coast stores in San Francisco and L.A. Above
and inset: The latest store on Melrose in West
Hollywood in Southern California is filled with
contemporary designs.
O CALIFORNIA!
A Sausalito duo brings the Golden State’s pared-down
design gestalt and their vision to the nation.
