8 QUESTIONS FOR
In Marin / CURRENTS
1 What was it like growing up in Los Angeles as a kid attached to show business? You still get that kind
of romanticism of “it’s rock and roll and it’s showbiz!” The song, and the dance, and the excitement
of it. You feel that energy and yet there’s this very
realistic note that’s rung through, of what it takes
to really make that happen. Because I got to grow
up around it and be a part of it, I came to realize
that there was a lot more that was going on behind
the scenes to make a show come together.
2 Your dad is a famous musician as well as an actor in movies and TV, while your mom was a Hollywood
stylist. What was it like for you growing up in a showbiz
family? I loved it. I loved going to shows as a kid.
Walking up to the bar — as a 7-year-old — and
ordering a Shirley Temple. I felt so powerful.
Blazing past security to go backstage. I loved it.
3 What was your first professional experience in terms of helping to bring a show together? The
first festival I ever worked at was Hardly Strictly
Bluegrass. I started working with Christie Ward,
who’s now a dear mentor and friend of mine, running the artists’ transport department for Hardly
Strictly. There was nothing more rock-and-roll
than driving a cart through Golden Gate Park,
whizzing by the crowd, and getting an artist to
the stage. I realized then that “this is for me! I
4 You’ve worked with a lot of big names: Lenny Kravitz, Bruno Mars and Aerosmith, to name a few.
Any artist in particular stand out? I think one of my
favorites was Blondie. That was a really good show.
Veronica Jane just might have the most coveted job in the Bay Area — bringing music’s A-listers
in for special events. Working with Another Planet Entertainment, she books the talent for
companies like Apple, Google, Facebook, You Tube and Genentech. In this respect, the apple
doesn’t fall far from the tree: her father, John Doe, is lead singer and
bassist for Los Angeles–based punk group X, and her mother, Gigi
Blair, was a Hollywood stylist for musicians and a writer for a music
magazine. After graduating from San Francisco State University with
a degree in Environmental Studies, Jane decided to call the Bay Area home: two years
ago she and her physical therapist husband, Luke Hirschmugl, moved to Marin and
eventually landed in Fairfax. The location keeps her close to performance venues
while giving her plenty of time to explore the great outdoors. MARC HERSHON
5 What have been some of the other events you’ve been part of putting
together here in the Bay Area? I’ve worked
on smaller, more localized projects.
Like Bay to Breakers. Or this incredible
literary festival in San Francisco called
Litquake — and I would run the crawl
that was part of that, across 40 venues in
the Mission District.
6 What’s the greatest pleasure you derive from helping to create the experience of an
event? What I enjoy is creating and getting to
see people enjoy those elements of surprise.
Where they get to discover it. It’s not right there
in your face as you walk into the room. Instead
it’s just around the next corner.
7 It’s not all glitz and perks, though, right? What are some of the real-world logistical elements? One
of my first jobs was to manage Porta-Potties at
a big corporate show. What the heck. And yet,
when you’re talking about Porta-Potties for
25,000 people, it’s a serious piece of the puzzle
— and you’d best make sure that they’re easy
8 Now that you’ve been a Marin resident for a couple of years, what sort of discoveries
have you made? My husband and I walk out
our front door and we’re on a hike. I love that
about Marin. I can barely make it down some
of the streets in Fairfax when everything’s
blooming because it’s heart-wrenching how
beautiful it all is. m