28 JULY 2016 MARIN
MADE BY MARIN
Andalou Naturals
WI TH THE CURREN T focus on a healthy, clean lifestyle, many companies boast about the ingredients in their products, or lack of ingredients, for that matter. For Stacey Kelly Egide and Mark A. Egide, co-CEOs and founders of Andalou Naturals, that’s been the name of the
game for more than 30 years. In 1989 they launched Beauty Without Cruelty, a
cruelty-free cosmetics line, following in 1999 with Avalon Organics, the first
certified organic personal care company, which successfully lobbied California
to legislate organic standards for the industry. Stacey, a graduate of San Rafael
High School, and Mark, a Terra Linda Trojan, have built their lives and careers
in Marin; Mark was general manager of the now-defunct Carme brands and
Stacey got her start with local independent health food stores Bon Air and
Oasis Natural Foods. Through the years their brands, including Alba Botanica,
Alba Hawaiian, Sonoma Soap Company and the San Francisco Soap Company,
became household names for natural product enthusiasts. Today Andalou
Naturals with Fruit Stem Cell Science is the best-selling natural skin care
brand nationwide. PHILOSOPHY Andalou Naturals champions Non-GMO
Project verified, certified organic, fair trade, gluten free, cruelty free, and certified vegetarian and vegan. Joining forces with the Non-GMO Project in 2012,
Andalou Naturals became the first beauty brand to achieve 100 percent Non-GMO Project verification. THE SCOOP The name Andalou, which means “path
of light,” reflects the company’s mission to foster good things in the world. All
profits from its A Path of Light hand creams, made with organic and fair-trade
shea butter, benefit education, equality and empowerment. BEYOND MARIN
Available in more than 22 countries and carried by retailers like Whole Foods
Market, Sprouts, Pharmaca, Target and Ulta Beauty, the brand is now sold in
more than 11,000 stores. Recently Andalou Naturals launched t wo new product lines: Quenching, a Whole Foods Market exclusive, and Beauty 2 GO, facial
treatments that include single-use face mask pods, Hydro Serum sheet masks
and exfoliating Konjac beauty sponges. WHAT THE Y SAY “Marin is beauty in
action [one of Andalou Naturals’ slogans],” Stacey says. “Our open space perfectly embodies why we should all value knowing where our ingredients come
from and the farmers who grow them.” andalou.com KASIA PAWLOWSKA
In Marin / CURRENTS
LAVENDER
HAND
CREAM,
$8.95
Stacey Kelly Egide
and Mark A. Egide
KONJAC BODY SPONGE, $7.99
AGE
DEFYING
FIBER
MASK,
$5.99
VISIBLY
FIRM DAY
CREAM,
$24.99
INSTAN T LUMINOUS FACE
MASK, $3.69
FIRMING
SERUM, $24.99
