To Phub Is Human
From social media to reinvention to naming
a whole new mega-city, we kick off 2018 with hope.
Americans tap, type and
swipe smartphones more than
2,600 times a day, on average.
This issue has a theme of renewal, and in
that spirit, I loved reading Calin Van Paris’
article on new career beginnings, featuring
four people in our community. I was especially pleased to read Pete Scott’s journey to
becoming a ferryboat captain. I’ve known
Scott since we were on the UC Berkeley
Sailing team a couple years (or decades) ago.
He has been sailing on the San Francisco Bay
his entire life and spent some time teaching
swimming at the Tiburon Peninsula Club; I
can’t imagine a more trustworthy captain on
any boat. If you happen to see him on your
commute please give him a salute and an “aye
aye.” Also described in this story is Allison
Quistgard-Scherer’s courageous metamorphosis from high-tech exec to aesthetician.
We met Quistgard-Scherer when she came
into the office to pitch her wellness blog. She is
now part of our online team, writing about all
things health and beauty. In fact, we liked her
piece on pomegranates so much, we brought it
to print in this month’s Flavor department.
Another new development happens in
Q&A, where we’ve turned the tables on
occasional contributor Marc Hershon to ask
about his successful career as a namer. Most
recently, he was part of a team that named a
new Saudi mega-city, NEOM (neo means new
and the M is for Mohammed). Please go online
to read the entire interview.
Under new ownership and with New Year’s
goals set, we are looking forward to a productive and fulfilling 2018. But most important,
I’d like to take a moment to thank you for
your time and attention to our magazine. As
always, we love to hear from you; please send
any feedback to editorial@marinmagazine.
com or share on our social media channels.
Mimi Towle, Editor
FORGIVE ME, FRIENDS, for I have phubbed. A term I just learned after reading Kasia Pawlowska’s article on how social media has changed the way we relate to each
other. Phubbing is a word referring to snubbing a real live person to shift focus to our
phones. Of course, even though we may phub
with no intent to offend, there is no doubt the
habit has caught on. According to a recent
study by Dscout as reported in USA Today,
“Americans tap, type and swipe smartphones
more than 2,600 times a day, on average.”
High users come in at over 5,000 taps or
swipes per day.
Upon reading about this, I first thought,
“Those people are so annoying,” then “Uh oh,
my kids do this” and then the truth hit: “Oh
sh*t that’s me.” Not only is it dangerous (just
Google “texting walking deaths”), but our
phones have created an entirely new way of
being with a group of people. If I dig deeper,
phubbing might have had something to do
with the demise of my 20-year marriage.
“Ding!” Wait, I just got a text and I need to
check my phone; this just might be the mes-
sage that changes my life.
Nope, it’s my daughter asking me to transfer money to her account. Was that a justified
phub? In the aforementioned USA Today
article Anderson Cooper was tasked with
ignoring the notifications on his phone and
even the silver-haired king of cool couldn’t
resist those pings and dings without showing
signs of anxiety.
According to a PE W researcher, 70 per-
cent of us check our phones even when there
isn’t a ding or ping. If Anderson Cooper and
70 percent of us can’t resist the lure of hand-
held digital devices, who can? Is it possible to
reverse this behavior? Pawlowska’s two-part
article addresses some of these questions.