alan roberts, owner
at pelo Cycling and
Pelo is a fun, challenging and
life-changing fitness experience
designed for everyone. Our focus is
on indoor cycling, with state-of-the-art bikes and a proprietary system
that adjusts every rider’s workout
to his or her individual fitness level.
We also offer yoga and TRX classes
to complement and complete the
What is your business mantra?
Why indoor cycling?
Most people would like to be more fit, but there are three obstacles that
usually get in the way: time, motivation and intimidation. Our mantra
is “remove the obstacles to fitness” so, to that end, we provide a great
workout in just 60 minutes. Our instructors are fun and inspiring and our
studio is friendly and comfortable so everyone feels at ease.
I rediscovered my love for cycling when my family moved to Marin
scott sherman, president/CEo at
AvidGreen Fine Landscaping, Vineyards and
AvidGreen builds beautiful, sustainable gardens. Drawing on deep
scientific training and construction experience, we design for ornamental
beauty, seasonal colors, abundant wildlife, fragrant flowers, delicious fruits
and vegetables and fresh culinary herbs. Our gardens are water wise,
organic and eco-friendly. We passionately aim to create gardens that give
deep pleasure every day of the year.
Briefly describe your business philosophy.
We work with nature, drawing upon deep scientific knowledge, to build
beautiful and productive gardens. Often the gardens include vineyards and
backyard farms. Our methods and designs are organic, sustainable, water
wise and eco-friendly.
Your thoughts regarding working with a spouse, family or partner?
I’d love our three teenage sons to spend more time with us in the field.
Landscaping is a deeply rewarding profession where science, design,
biology, ecology and art intersect. We affect the daily lives of our
customers. That is a special responsibility that I am honored to take on.
Collaboration can be key on projects. We can work with almost anyone.
eight years ago. Riding helped me lose 45 pounds and changed my life,
but riding outdoors is just not for everyone. Indoors, we can control the
climate, crank up the music, guide the workout and measure results. There
is also a great social environment of people who want to stay fit and have
fun doing it.
What is your competitive edge?
Well, we do have a huge technological advantage over other cycling
studios because we designed and own our Power Zones training system,
but really our edge is our customer service. All of our customers are part
of the Pelo tribe and we’ll do almost anything to ensure they have a great
experience here. Whether we stay one studio or become 100, this will
always stay the same.
Whom is Pelo for?
We’ve tried to create a system that serves a large cross section of people
and it seems to be working. For busy people who want to stay in shape,
we’re a superfun workout with great music and inspirational teachers. For
cyclists, we’re a workout that translates directly to the bike and to riding
outdoors. For competitive athletes, we’re using technology to provide real,
measurable training that is based on sound exercise physiology.
PELO CYCLING AND FITNESS, 171 THIRD STREE T, SAN RAFAEL, CA 94901,
What is your competitive edge?
I have an M.S. in horticulture and
viticulture from UC Davis, plus a
lifetime of hands-on gardening
experience. We also have top-caliber craftsmen who can build
Which product or service that
you offer is your favorite?
Bringing visions and dreams to
life with hardscapes, trees and
plants that thrive. We do this
while conserving water.
What makes you excel at what you do?
We excel because we have a sincere passion for what we do, born of
a love of garden and outdoor design, a deep science education and a
passion for biology and horticulture.
AVIDGREEN FINE LANDSCAPING, VINEYARDS AND BACKYARD FARMS,
283 NORTH ALMENAR DRIVE, GREENBRAE, CA 94904, 415.461.8477,